Why Is Search Engine Optimization (SEO) Such A Popular Discussion Subject

Search engine optimization is one of the most discussed and controversial topics on the web today. Also, it's one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can result in spirited debates about the meaning and intent behind SEO.

And so the question maybe asked, how come SEO this kind of popular and controversial topic that triggers so much debate within the SEO community and the typical internet population particularly website owners? In my humble opinion you can find 6 explanations why Search Engine Optimization (SEO) gets the popularity so it currently enjoys.

1. Targeted Website Traffic - If you ask the great majority of website owners and people within the SEO industry what's the most crucial factor to a fruitful website business and/or operation. A sizable percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the web, the greatest resource for targeted website traffic on a continuous bases are search engines. On an annually bases stats reveal that around 75% - 80% of purchases made by individuals on the web originally started as a result of a research at a research engine and the great majority of individuals who visit websites usually come via means of a research engine. Numbers so dominate cannot be ignored even by the largest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to locate engines, it's only natural that people would be thinking about the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say so it provides a feasible method for websites to be observed in search engines which will be important for any website desiring traffic on the web today.

However, opponents disgusted with SEO can also say that numerous websites achieve high search engine visibility without the utilization of SEO work and that SEO professionals only provide guess work high cost services that offer no assurances for search engine ranking success.

This situation, which includes some merit concerning the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which will be fought from a daily bases on forums, blogs, websites and newsletters across the web alongside exposure in magazines and on TV.

To put it simply controversy produces attention and whether you like it or hate it, SEO really does supply a lot of controversy. Moreover, provided that search engines play a dominant role in generating targeted website traffic, SEO will remain a favorite topic.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars every year through advertising. Websites earn billions of dollars due to their owners every year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars up for grabs on an annually bases that anything that will provide an individual or company a competitive edge in the ultra high pace internet world is a hot topic for discussion and debate.

Moreover, through a mix of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is a highly popular topic for decision makers within many companies which gives additional attention to SEO in the business world and beyond Local Lead Generation Business.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) could be described as a modern version of the wild wild west. Basically almost anything could be said or done since there are no formal set standards for the industry as a whole.

Therefore, in a genuine sense, no body is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone has a unique pair of ethics. What anyone might consider unethical another person might consider completely honest, well intended assistance. This is why you have labels such as for example white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there's no SEO industry in its current form and format.

As statistics on an annually bases confirm, nearly all the targeted website traffic on the web is generated directly or indirectly via search engines and a very good percentage of internet sales are directly connected to visitors via search engines looking for products and/or services.

With the dominant role that search engines play on the web and the truth that the success of search engines depend on the capability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a quantity of SEO work on websites tends to help search engines provide what its visitors are seeking which will be top-notch search results.

Because of this, sometimes search engines will provide SEO information and SEO recommendations to its visitors entirely on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which will be the search engine users looking for something specific and the web site owners who would like found in the search engine results.

6. SEO Mystery - Very little SEO professionals will explain what they do regarding SEO work in detail. Some will provide only a little SEO information, which will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in an over-all nature. Search engine optimization (SEO) is actually a puzzle to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).